Embrace the Hype Cycle: Artificial Intelligence 
Embrace the Hype Cycle: Artificial Intelligence Whitepaper Imagw

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The Gartner Group coined the term ‘hype cycle’ in the 1990s to characterize the consistent path that all emerging technologies seem to follow. First, a new tech hits the scene. Soon after, expectations spike as businesses place their hopes and dreams in its possibilities. Many who invest early do not see returns on their investment, resulting in a period of disillusionment. Eventually, understanding of a technology’s capabilities normalize and expectations plateau.

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  • Why AI? Why Now?
  • Designing Intelligent Experiences 
  • Rising above the Hype
  • Design for Intelligence