INSIGHT DISCOVERY TOOLKIT 
 

How to Uncover Valuable Design Insights

3 Steps to Understanding the Unknown

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You’ve conducted your design research and collected many types of rich, diverse information. Now it’s time to uncover the right insights that will inform your design. 

 

Follow this three-step process for finding new possible meanings from what you’ve observed—and to find the most relevant opportunities for innovation.

Covered In This Toolkit

  • Three Steps to Understanding the Unknown
  • Finding New Customer Insights
  • Measuring and Comparing Insights