A Guide To Creative Critique By Executive Creative Director Halle Kho
In the past, much of the design field was dependent on the experiences, preferences and expertise of individual design leaders. Today however, the applications and challenges of design are too great to expect one person to have all the answers. The Culture of Critique aims to help individuals, teams and organizations pool their knowledge in a focused, constructive way that generates better ideas, better products and better designers.
The tools and processes described here represent one of the most effective ways frog has found to quickly implement and develop the Culture of Critique in any organization.
Download the Report to learn more about:
3 Key questions to frame critique
What critique accomplishes and who should be doing it
Tips for critiquers
frog is a leading global creative consultancy, part of Capgemini Invent. We challenge the status quo to craft and build transformative human experiences that win hearts and move markets. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation. Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.