A Guide To Creative Critique By Executive Creative Director Halle Kho
In the past, much of the design field was dependent on the experiences, preferences and expertise of individual design leaders. Today however, the applications and challenges of design are too great to expect one person to have all the answers. The Culture of Critique aims to help individuals, teams and organizations pool their knowledge in a focused, constructive way that generates better ideas, better products and better designers.
The tools and processes described here represent one of the most effective ways frog has found to quickly implement and develop the Culture of Critique in any organization.
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3 Key questions to frame critique
What critique accomplishes and who should be doing it
Tips for critiquers
frog is a global design and innovation consultancy. For 50 years we have helped organizations envision bold futures and design, build and scale innovative new businesses and consumer experiences.