The Business Value of Design Insight Paper provides a pragmatic summary of five key sources of value that frog clients have used to effectively judge the impact of their projects.
The resulting framework can help guide those charged with assessing the potential or actual benefits of a design project using key tools, metrics and considerations that help demonstrate the tangible financial advantages of making design a business priority.
Download the Report to learn more about:
How to measure design initiatives
Five key metrics for the business value of design
Growing by design
frog is a leading global creative consultancy, part of Capgemini Invent. We challenge the status quo to craft and build transformative human experiences that win hearts and move markets. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation. Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.