The Business Value
of Sustainability
New metrics for new, lasting and sustainable value

The transition to a more sustainable business is easier said than done, but there’s tremendous business potential in doing so. Looking forward, we believe the primary mission of a business must be to create value. It must be to engage locally, think globally and act sustainably in service of people and the planet.

Written by leads from frog’s Sustainability practice, the Business Value of Sustainability is intended as a reference point for innovative business leaders as they work to create positive outcomes on society, climate and the environment.

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What you’ll learn:

  • 4 business outcomes of sustainability
  • The principles of regenerative design
  • Strategies for sustainable business practices