The financial services industry is facing a crisis in trust. Amidst public outcry over data breaches and conflicts of interest, firms are looking for ways to systematically rebuild relationships with their customers. One approach is our trust-building framework that utilizes frog’s human-centered design thinking.
This approach relies on a deep understanding of the four pillars of trust: competency, reliability, empathy and customer orientation. When employed thoughtfully and pragmatically, these tenants can drastically improve customer relationships, which is particularly important for the growing trend toward digital and mobile-first customer engagement models.
Download the Report to learn more about:
The crisis in trust facing financial services
The trust-building framework
Redefining the customer journey in a digital world
frog is a global design and innovation consultancy. For 50 years we have helped organizations envision bold futures and design, build and scale innovative new businesses and consumer experiences.