The financial services industry is facing a crisis in trust. Amidst public outcry over data breaches and conflicts of interest, firms are looking for ways to systematically rebuild relationships with their customers. One approach is our trust-building framework that utilizes frog’s human-centered design thinking.
This approach relies on a deep understanding of the four pillars of trust: competency, reliability, empathy and customer orientation. When employed thoughtfully and pragmatically, these tenants can drastically improve customer relationships, which is particularly important for the growing trend toward digital and mobile-first customer engagement models.
Download the Report to learn more about:
The crisis in trust facing financial services
The trust-building framework
Redefining the customer journey in a digital world
frog is a leading global creative consultancy, part of Capgemini Invent.We challenge the status quo to craft and build transformative human experiences that win hearts and move markets. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation.Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.