Customer experience (CX) used to be fairly straightforward. Offering a quality product was to offer a quality experience. Now, to deliver on CX is to consider a broader, much more complex customer journey.
Learn what frog's Creative Director, Ian Lee, has to say about How to Use Convergent Transformation to Build Customer Loyalty and Drive Business Growth.
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frog is a leading global creative consultancy, part of Capgemini Invent.We challenge the status quo to craft and build transformative human experiences that win hearts and move markets. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation.Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.