What's the Big Idea?

A downloadable insights report exploring why most innovations fail to scale and what to do about it

Capgemini Hubspot

Organizations clearly understand the criticality of innovation to meeting new customer needs, driving new levels of operational performance and building long-term value and growth. However, these ambitions tend to run into a major obstacle: The difficulty of achieving scale with innovations in processes, products, or services.

In many of our research surveys, achieving scale is often cited as the number one barrier to realizing commercial goals. And, this challenge is not specific to one sector or one technology. This report explores why that is, and what can be done about it.

 

Read this report to understand:

  • How to treat scaling as its own discipline within the innovation journey
  • How to design innovation governance to include scaling as a key responsibility
  • How to build a culture that is willing to make tough decisions on scaled innovations