How D2C Streaming Video Wins in the Attention Economy
Content and price point alone won’t be enough to win — designing a differentiated experience built on consumer’s needs will be the key to gaining the upper hand in the new attention economy.
Read the full report to discover Executive Design Director Sean Rhodes' take on new Attention Challengers and the 5 dimensions of experience that you need to know in order to design truly winning experiences.
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frog is a leading global creative consultancy, part of Capgemini Invent.We challenge the status quo to craft and build transformative human experiences that win hearts and move markets. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation.Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.