如何发掘具有价值的设计洞察?
当你做完调研,面对着满墙的信息,你将如何将这些信息转化为可以激发创意和设计的洞察?
跟随这本洞察挖掘工具书,你将通过三个步骤把观察转化为洞察,为信息赋予意义,以此抓住创新的可能。
该工具书包含:
frog is a leading global creative consultancy, part of Capgemini Invent. We challenge the status quo to craft and build transformative human experiences that win hearts and move markets. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation. Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.
frog is a global design and innovation consultancy. For 50 years we have helped organizations envision bold futures and design, build and scale innovative new businesses and consumer experiences.